Communicating with your public is a continuous process.

To be sure that your communications activities positively contribute to the main objectives, your corporate identity and communications initiatives must reflect one another. Your vision, mission and offer must be in perfect harmony and strike at an emotional level.

An effective and responsible message can vary widely, depending on who’s being targeted. Your established clients will have to be addressed altogether differently from your competitor’s clients, for example.

The continuum tailors each message in such a way that it will remain coherent to all, yet draw individual prospects into the sphere of your organization, transforming from non-committed citizens to active supporters of organization..

continuum communication quattrocento